Esteé Lauder’s Launch of Millennial Makeup Line

Recently, I did a little research on cosmetic companies that target Millennials, those born in the early 1980s to the early 2000s, and found that drugstore brands are the main competitors on the cosmetic end, though Millennials do also "splurge" on brands like MAC Cosmetics and other high-end brands. Why? Well, you could think that because many Millennials are …